Remuneration strategies related to Charles Handy s cultural typology: a case study in a small digital market business in remote work

Goal: This research intends to propose a remuneration system adjusted remote work conditions in Pandemic context, considering the types of Charles Handy’s Cultural Typology Design/Methodology/Approach: The developed this study is qualitative and descriptive. For data collection, questionnaire elaborated based validated protocol was applied director other employees at company as Simple Case Study. Results: According results, Person Culture one most present Organization studied. authors took into consideration fact that Task also greatly presented organizational culture company. results indicate would need increase share variable compliance with more autonomous forms organization rules, home office way work. presents good climate, lot collaboration trust relations between its employees. Limitations Investigation: limitations are related it not possible generalize small companies, studied unique if compared companies. Other refer an initial overview situation beginning pandemic considerations can be made later. Practical Implications: should seek portion on payroll employees. Because people have great autonomy, working remotely being able choose hours, adopting prioritizes salary important so workers feel motivates produce more, seeking higher remuneration. Otherwise, level fixed remuneration, become less productive comfortable Originality/Value: contributes understand strategies new contexts, especially terms transition from presential digital market business.